Printed E&E Vol. 2: A conversation with Tzuji
“TZUJI. It’s actually a form of the word ‘tszuj,’ which means to make something more amazing. TZUJI means you have been tszujed, so I’m gonna Tszuj you now”
Fuck yeah. We needed a bit of Tzujing after walking around Agenda all day. Seeing so many booths, clothes, hats and accessories, we were looking for something off kilter to catch our eye. Then we got Tzujed.
TZUJI is the brainchild of Larry Tee, a London based DJ and designer. The idea behind the line, SAVE THE HUMANS, is to bring awareness to climate change through ‘luring people in with sexy ideas, sexy people and sexy swag’. Tzuji boy is this the little robot who has come down to save the humans and give them sexy swag. And then go to the world’s hottest clubs.
‘The basic idea behind Tzuji is that I’ve run clubs in New York and London and Paris and I needed the best swag. I grew up with RuPaul and wrote his big five million selling song, Supermodel You Better Work.’ states Larry Tee.
Then in the early 2000s Electro-clash came along – a term he coined, which is still in the Oxford dictionary. Electro-clash brought Felix the House Cat, Scissor Sisters, Peaches, and many more electro acts. Now he gets the Tzuji inspiration from his weekly east London gig, Super Electric Party Machine. ‘‘You can see all of those crazy influences in the clothes. It’s just what I want to see and how I will make sure you get noticed when you go to that crazy Hollywood party with Rihanna.’’
The last thing we asked Larry before departing was, what is the message behind Tzuji?
‘Our goal is to deliver fine quality swag to a swag deprived world, because you know what? I look around and I appreciate that people need swag to get noticed, to get laid, to have some fun, and there’s a deficit. A swag deficit we like to call it.
Without our help, the way things are going, things could really mess up. But we’re here to help that by bringing awareness to global climate change and putting some razzmatazz, some sex back into clothing, so people will have more sex and ultimately, save the world.’
There you have it folks. Get tzujed, have more sex and save the world.