Leave it to the legendary Alexander Wang to throw the most hyped, exclusive, and actually “cool” event of New York Fashion Week without even trying. Apparently Wang whipped this party together less than a week before, which for him, of course, means the last minute venue of the Rainbow Room at Rockefeller Center and sponsorship by Courvoisier.
The invitations specified the dress code was “chinoiserie” (we had to google it too) and a “Big Trouble in Little China(town)” theme was noted–an obvious play on John Carpenter’s cult classic Big Trouble in Little China (1986). These were no doubt playful tongue-and-cheek references to Wang’s own Chinese-American heritage and likely a sincerer nod to the concurrent Chinese Lunar New Year celebrations that were taking place throughout the city the same week.
Let’s break down the basics of what made this party so insane:
Helmut Lang has undergone a number of significant evolutions since its founding in the 1980’s by its Austrian namesake. Known as a canonical 90’s brand, Helmut Lang first partnered with Prada in the 90’s, then was later acquired by Prada in the mid-2000’s. Next it was sold off to a Japanese company, where it underwent a brand reinvention, and yadda yadda yadda it ended up having its last show a year-and-a-half ago under the guidance of Hood-By-Air’s Shayne Oliver. It’s been quite a ride for Helmut Lang to say the least, but the much tossed about brand seems to have finally found a home under Creative Director Mark Thomas, formerly of Givenchy and Joseph.
The average event experience for New York Fashion Week, is anything but glamorous. Long lines, uncomfortable makeshift bench seats, and quarters so tight you’re practically sitting on your neighbor’s lap.This AW19 NYFW season, a group of industry powerhouses once again led the way for change. Through scrappy collaboration and nimble production, they turned the dreaded “run-of-the-mill fashion week experience” on its head with their second ever #theNASTYWOMANx EYES & EDGE x Vulgar Magazine production.