EYES & EDGE: What inspires the imagery and prints for your pieces?
OTHERWORLD: Every OTHERWORLD kimono is designed to transport the wearer to exotic locales across the globe. We create our own prints, utilizing photos from my travels around the world. I work with two amazing print designers on both coasts and they each have their own unique design process. Sometimes we’ll sharpen a photo, and other times we’ll make the photo more abstract when designing prints. We’ve even been known to merge two photos together, lay abstract elements on top of one another or mirror an image to create a kaleidoscopic effect – all in the name of wearable art. From there, the file is digitally printed on luxe fabrics to maintain its photographic origin.
O: My goal has always been to create pieces that make women feel worldly, exotic and free. So when it came to capture that feeling in a single word, I wanted women to feel ‘otherworldly’. I love traveling to places that take you out of your comfort zone and make you feel like you’re worlds away from your every day life. I hope to electrify the adventurous spirit in all of us.
O: I would love to do a collection inspired by Brazil. The colors, the landscapes, the architecture – it would all make for amazing prints. On a personal note, I would love to get back to India and explore the south and make a quick stop in Sri Lanka while I’m down there. I have also had my eye on Greece for a while now! The blues and whites would make for a beautiful Spring collection.
O: We’re only 18 months old, so continuing to get the OTHERWORLD name out there is a big focus for us. We have a lot of amazing repeat customers, which gives us faith that our product is beautiful, but we still want to continue to grow our new customer base. From there, we do a pretty good job of making our tribe feel loved by offering lots of exclusives, travel inspiration and playlists. In return, their word of mouth endorsements have really helped us grow. In the end, it’s about the tribe of people we’re bringing together and providing them with something meaningful and aspirational.
Photo by: Adam Rindy