“Life is too short to wear boring clothes.” Yes, yes it is. Crispin Argento, the main man behind PINO, a tailored apparel company, is always dressed to the nines. He is the type of guy you want to bring home to mom because he is either wearing a bowtie or pocket square (sometimes both) and a jacket.

A PINO man is a gentleman of style, class and grace and has a discerning sense of humor; someone dark, very witty. He is well read, cultured, a decent chef and knows how to make a woman laugh. He is not afraid to smile, take risks, and is humble. Mr. Man knows how to tie a fucking bowtie. His drink of choice? Whiskey is the obvious go to, but that’s a given and shows a lack of creativity. An extra dirty gin martini with 2 olives: two for him, one to leave in the empty glass when finished (not to be eaten).

But PINO is more than just an apparel company. Crispin is aiming to build up Portland’s fashion scene to help young designers build their companies, right here in the US of A. Argento hopes through PINO to position Portland as leader in high-quality, innovative apparel design and manufacturing. He pushes his peers to think outside the box and his vision is catching on.

The new website showcases existing PINO collection, however it is more robust and paves the way for continued online growth, expansion of the PINO line of clothing. It also serves as a place for the Portland area designers to showcase their products and go to market. They are open to working with brands in the coming months and love to do collaborations with local retailers and restaurants.

In addition to the enhanced shopping experience, Crispin is going to launch a blog in the coming months which will serve as a dialogue between PINO and consumers to share beautiful images, art, stories and writing. The blog will serve as a known place to learn about sustainable apparel and the future of the apparel industry.This will include submissions for best practices and share ideas that are innovative and forward thinking regarding sustainability. It will push the community to facilitate a closer relationship between consumers and their choice of clothing. The blog will include fashion profiles, brands/products committed to sustainability, innovative ideas, and share stories about their clothing and the history, reason they wear them, personal relationship.

Don’t know how to tie a bow tie? No problem, he will give you step by step instructions on how to look fresh. Just don’t show up wearing a t-shirt, aka the iceburg lettuce of fashion.

Even though he seems fancy, he also enjoys bicycling uphill, building furniture, finding the perfect “L.A.” taco in Portland (he has come close, but is still searching) and dancing as a form of personal growth. Oh, and long walks on the beach.

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