Flashing red lights, pulsing beats, and an undeniable heat. The only thing hotter than LTRMN’s new apparel, was the turn up at their recent merch launch party.
This past Friday the 13th, LTRMN soft launched their new merchandise with a major function. Nestled in a loft-vibe space in China Town, (typically dedicated to Sticks & Stones jewelry) the cannabis distribution and brand house giant spared nothing on this epic eve.
The event was executed in collaboration with Whitney Brielle, and led by LTRMN Brand Manager, Alex Veltri. Post party, we were able to catch up with the elusive Veltri—aka AV—for a quick Q&A.
Get LTRMN’s new merch line ONLINE and the full scoop from AV below:
EYES & EDGE: What inspired the line?
AV: We wanted to keep it simple but refined. The first collection had to directly represent the brand in its truest form so we kept with the white on black for everything and rallied in some sport casual aesthetic for people to lounge with this summer. Sidebar: I can’t get over how comfortable the shorts are.
E&E: What are the future plans for development?
AV: This first run allows us to extend our creativity further for Fall Winter 18. I’ve been super excited about the design process this time around. We’re stepping into many different worlds that I don’t think people would expect. I can’t give any details but expect a lot more in the upcoming seasons.
E&E: How long have you been working on it?
AV: February 2018 READ MORE
